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Pricing for Isadora 3



  • Dear Community,

    First, I want to thank all of you who contributed to the discussion we initiated about Isadora pricing. The entire team read every word your wrote, and your input led to many thoughtful discussions and debates among us. Your input helped us come up with a pricing structure that allows us to continue to improve Isadora, to offer you the excellent and friendly technical support you rely on, and to ensure the well being of TroikaTronix into the future.

    One thing not covered here: we will also start charging fixed rates in EUR and GBP in our online store. In the past, those prices fluctuated due to the exchange rate, and it will be better for all concerned if we set fixed prices for the two currencies most often used when users purchase Isadora.

    The trickiest issue was figuring out a way to allow low-income artists get their hands on Isadora while ensuring we can generate sufficient income to grow into the future. (I especially appreciated @bonemap's response to this particular topic in the community pricing discussion.) We've come up with a solution we're excited about: the TroikaTronix Digital Residency Program. You can read details about this new initiative below.

    I hope that you'll see some of the ideas you voiced reflected in the plan below. Again, thank you so much for your input.

    Sincerely,

    Mark Coniglio + the TroikaTronix Team


    ISADORA 3 PRICES


    Standard Edition

    Buy To Own:
    New License = US$550
    Upgrade from Isadora 2 to Isadora 3 = US$175 (For Licenses purchased before Mar 28, 2018)
    Upgrade from Isadora 2 to Isadora 3 = US$100 (For Licenses purchased on or after Mar 28, 2018)
    Upgrade from Isadora 1 to Isadora 3 = US$300 (same as the Isadora 2 Upgrade Price + New Upgrade Price)

    Subscription:
    Subscription - One Year = US$150 (40% savings over the monthly price)
    Subscription - One Month = US$17.50
    Subscription - One Week = US$10.00


    USB Key Edition

    New USB Key License = US$650
    USB Key Upgrade = US$100 (Our supplier raised their prices.)



    ACADEMIC PRICES

    Educational Discount: 50% on everything EXCEPT the Weekly Rental (US$10) and the physical USB Key (US$100).  As part of this change, we are removing the volume discount where higher quantities offered greater discounts, as well as removing the reseller discount. (We encourage resellers and potential resellers to contact us for details about our new reseller policy that will benefit them more than the reseller discount we previously offered.)


    Standard Edition

    Buy To Own:
    New License = US$275
    Upgrade from Isadora 2 to Isadora 3 = US$87.5 (Only for Individual Licenses purchased before Mar 28, 2018)
    Upgrade from Isadora 2 to Isadora 3 = US$50 (Only for Individual Licenses purchased on or after March 28, 2018)
    Upgrade from Isadora 1 to Isadora 3 = US$150

    Subscription:
    Subscription - One Year = US$75
    Subscription - One Month = US$8.75
    Subscription - One Week = US$10.00



    USB Key Edition

    New USB Key License = US$375 
    USB Key Upgrade = US$100 (Our supplier raised their prices.)


    TroikaTronix Digital Residency:

    Starting this fall, we will begin the TroikaTronix Digital Residency program. Artists who need Isadora but cannot afford to pay full price can request a year long subscription to Isadora on a sliding price scale. We're still working out the exact details, but in general terms, it will work like this:

    Artists who wish to apply for the residency will have the following questions:

    1) What do you plan to do with Isadora?
    2) How will Isadora affect your artistic practice in the coming year?
    3) When people pay for Isadora, we use the income to make the software better. If no one paid, we'd eventually have to close our doors. With this in mind, why do you feel that we should give you a discount?
    4) How much can you afford to pay? (Here, there will be a pop-up menu showing prices ranging from 10% to 90% of normal price.)

    We will select our digital residents based on their need as well as the sincerity and passion with which they answer the questions above. We will require those who benefit from this program to share their discoveries and experiments with Isadora users on social media, and to give credit to the residency program if their work is exhibited publicly.



  • This looks great, especially for students. Well done all. Is there a confirmation on the release date of V3 and the new pricing system? 



  • That's great ! I'll talk around about this new monthly solution !! I know many people, especially students that would be interested by that.

    That is a great idea, thinking of these "first and cheap" project we've all already done, Isadora can be more popular to do it now... 

    Thanx Troika Team



  • Hi Mark

    Just wondering with the USB key upgrades - do you send out a new physical key or can we upgrade the one we have?

    If you send out a new one is there an interim license available while its on order / in transit?

    Thanks!



  • Congratulations Mark and the team. This is a terrific, fair and balanced outcome. I was just talking with some students this very day, prompting my login. Bravo. Fairness and community is just one of the many things we love about Isadora. A rare commodity in this day and age. Bring on V3


  • Tech Staff

    @pandigital said:

    Just wondering with the USB key upgrades - do you send out a new physical key or can we upgrade the one we have?If you send out a new one is there an interim license available while its on order / in transit?

    If you are upgrading from an Isadora 2 Standard Edition license (tied to a computer) to an Isadora 2 USB Key Edition license (tied to a physical USB Key) you will be sent an interim code immediately upon purchase so that you can still work while the USB Key is in the mail.

    If you have no pre-existing Isadora license and are buying an Isadora 2 USB Key Edition license you will also be sent an interim code immediately upon purchase so that you can still work while the USB Key is in the mail.

    If your question is whether people upgrading from an Isadora 2 USB Key Edition license to an Isadora 3 USB Key license will need to buy or receive a new USB Key, the answer is no; you do not need to get a new USB Key in order to upgrade from an Isadora 2 USB Key Edition license to an Isadora 3 USB Key license.

    Please note that Isadora 3 USB Key licenses will only available for Isadora 3 Perpetual (buy-to-own) licenses; i.e., one can not have an Isadora 3 USB Key license that uses the yearly, monthly, or weekly subscription model. (This may change in the future if we look into a new licensing system, but currently the USB Key licensing software is an entirely separate system from the Subscription licensing system.)

    Best wishes,

    Woland


  • Tech Staff

    @videosmith said:

    Is there a confirmation on the release date of V3 and the new pricing system? 

    Mark asked me to tell you all that the officially-planned release is in Fall 2018 with October 15th being our target date, though there is the possibility that this may get pushed back slightly to ensure that we can deliver the best product possible to the community.

    Best wishes,

    Woland



  • @woland cheers mr Woland. I was just trying to advise a friend on purchasing Isadora. If he prefers subscription model, I'll see if I can find an interim solution for him in the meantime by lending him my usb key.